![]() ![]() It uses stories and micro-case studies to illustrate how switching the terms in an open and ongoing fashion leads to change, and to relevance.Īnyone working in an arts or cultural organisation who is not entirely satisfied will find something in The Art of RelevanceĪlong the way there are a good number of highly quotable lines and arguments. Using the images of rooms and keys and insiders and outsiders, the book is a sharp argument for mattering more to more people, not by assertion of your own intrinsic value but by making genuine connections. ![]() Relevance has the potential to give the other ‘R word’ a run for its money in the 2016 buzzword stakes, but we should not hold that against Nina or her argument. I came away with a copy of The Art of Relevance, her new book, the themes of which she set out in her talk. Nina Simon, who is the Director of the Santa Cruz Museum of Art and History, and a leading museums thinker, was the punchiest keynote speaker at the recent AMA conference. ![]()
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